Travel is being rewritten by software and CA Technologies helps build applications to digitally transform businesses. Billups & John McNeil Studios partnered with Monster Media to inspire key business decision makers to lead a digital transformation in their businesses. With a premier placement at John F. Kennedy International Airport, Monster Media strategically dropped the brand in the epicenter of travel for this key demographic. A large-platform link LCD wall, enticed travelers to interact via touch. Upon activation, the wall showed travelers the volume and quality of digital transactions taking place on a minute-by-minute basis in the travel industry. Users could see select American Airline flight times, OpenTable availability in New York City, up-to-date headlines from The New York Times and more. CA Technologies brings your trip, rewritten by software.