Monster Media partnered with Paragon Outlets to bring shoppers at the newly opened Artegon Marketplace an interactive way to learn about the unique vendors at the Marketplace. Five, double-sided touch interactive directories complete with custom-built enclosures were strategically installed around the Marketplace to allow shoppers access to information spanning the entire facility. As shoppers walked by, the directories dynamically cycled through different ad spots and branded messaging. Once users activated the directories through touch they were able to locate different amenities including restrooms, guest services, and more. They were also able to access information about each of the vendors including vendor descriptions and most importantly location in relation to their current position. Because the goal of the Marketplace was to offer local vendors more affordable retail leasing options, Monster Media was tasked with creating a system that was easily updatable. Monster built a custom backend content management system that allowed the client access to change information in the directories on the fly. The client could add vendors, remove vendors, upload new ad spots and more!