AIG – All Blacks Rugby Interactive Experience

Monster Media in Partnership with Partners & Simons, Augusto and MKTGINC created a one of a kind interactive showcase for AIG, proud sponsors of the All Blacks Rugby team. Located in the iconic Pioneer Court the portable storefront POD transformed live action footage of some of your favorite All Black players into a game experience that allowed consumers to take their turn trying to Tackle the All Blacks! An onscreen, digital keyboard allowed users to enter their email address to receive a custom keepsake with the All Blacks as well to share with friends and family. For the Rugby Weekend presented by AIG, we brought in two additional event walls and placed them in the Fan Fest areas of Solider Field and Toyota Park for added gameplay options.

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