adidas: D Rose

We worked with Iris New York to promote the release of the adidas D Rose athletic shoe through this DOOH campaign that ran in New York and New Jersey. iPOP Kiosks, located within adidas retail locations, challenged consumers to test their speed by tapping D Rose as he appeared randomly on screen before quickly disappearing. At the end of the challenge, participants could enter their email address to sign up for the adidas newsletter and those with a high score added their initials to a virtual leader board. The fastest player in each location even scored an autographed D Rose Jersey!

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