Invicta FC featherweight champion Cristiane Justino, ever the opportunist, stepped into a special booth MetroPCS set up at last weekend’s UFC Fan Expo in Las Vegas, Nevada, for fans to record and send video messages to “Rowdy” in the lead-up to UFC 190.
The Brazilian’s message (via MMA Junkie) was swift and to the point.
“Hey Ronda Rousey, I’m coming for you.”
Some of the messages will be aired during the preliminary action of UFC 190, which is set to go down in Rio de Janeiro, Brazil, on Aug. 1, 2015. That’s where Rousey headlines the promotion’s next pay-per-view (PPV) event in a bantamweight title defense opposite Bethe Correia.
Seeing as how MetroPCS is one of Ronda’s major sponsors, I highly doubt “Cyborg’s” message will make the cut.
Justino continued her march toward a much-anticipated title fight against the Olympian by knocking out Faith Van Duin in just 45 seconds of the first round at Invicta FC 13 last Thursday (July 9, 2015) at The Cosmopolitan in Las Vegas, Nevada (recap).
And she got paid, quite handsomely.
Now, “Cyborg” will look to get her weight in check in order to make the “Rowdy” bantamweight title fight a reality. While traveling down that road, perhaps the vicious striker wouldn’t mind taking a detour and stopping at 140 pounds to face Miesha Tate.
Using Wiffiti at the West Virginia University New Student Orientation Events
June 1-30, 2015
West Virginia University embarked upon a “unique internal marketing campaign” for the annual New Student Orientation (WVUNSO) using Monster/Locamoda’s social media platform called Wiffiti. We had used it effectively a number of years ago to reduce the perceived waiting time prior to a student event such as the freshmen mandatory-attendance WVU New Student Welcome event the night before the Fall Semester commences. It allows the audience to use social media to interact with our digital signage, scoreboards and other large screen projections. Students can email, text to the screens and also use Twitter and Instagram to have their content displayed in basically “real time”. All texts, tweets or Instagram’s were humanly moderated through the easy to use web page approval process for appropriateness and to protect the brand.
How Wiffiti Works
Wiffiti, in a word, is… DYNAMIC. It truly grabs your attention with on-screen energy and activity. As a person tweets or sends an Instagram, that piece of social media needs to be moderated either automatically by the Wiffiti “machine” or by a human approval of each message. (More later on how the important task of moderation is accomplished.) Once the message is moderated it goes “live” on the screen. As messages accumulate, each message “dances around the screen” as sort of a bubble. A message bubble will be prominently featured extra-large sized every few seconds as the other messages bounce around subtly in the background. You can time how long each large message is to be displayed before it pops back into the background as the next message explodes to large-size. We play each main message for 8 seconds. You can include your own branded background image so that every once in a while ALL of the message bubbles pull back to the sides to do a reveal of your brand. We do the full WVU branded reveal every 50 seconds and it is left to reveal for 4 seconds, then all the bubbles pop back in and resume their dance.
You decide what message streams you want to pull the social media items from, such as email, Instagram, Twitter or the web. You can select how you will handle image services and text services by an easy click on a box. You then determine how you will moderate each message for text and images. You can use Machine Moderation or Human Moderation. On a college campus I would always set it for Human Moderation to avoid the potential for embarrassment. Kids will be kids… and they always want to press against their boundaries. (If you allow Machine Moderation you are hoping the Wiffiti algorithms are robust and up to date with all the latest inappropriate buzzwords and hashtags. Also, I am not in favor of a machine making a judgement on an attached picture to a tweet or Instagram. Yeah… been there, done that. Could have been REAL bad.) You also type in what “live” hashtags you want to have Wiffiti search for and pull to your moderation page on the web form for your approval. You can also exclude certain hashtags.
As for branding, it is very easy to turn Wiffiti into your own branded social media campaign! You are provided with an intuitive customization area where you can set your exact brand colors, insert your own branded logo image as a background, set the timings of how often you want the “dancers” to perform their gyrations, type in a call-to-action using your own selected hashtags and other lesser settings.
Another cool feature is that you can copy a movie URL of your on-screen content to send to someone and/or copy the embed code to insert your “live Wiffiti feed” into a web page. You can also make multiple campaigns for different venues and simply save them and them launch them when you move to a different site or different type of event.
In less than a half hour you can be an expert in setting up your Wiffiti social media campaigns. The only real effort will be to track down your own background image and set your branding colors to be exact. But you can also just leave the background as white and go with Wiffiti’s usual color pallet.
How and Why WVU Uses Wiffiti
It’s simple really… we use it to reduce the perceived waiting times prior to special events on our campuses. As event attendees trickle into an event before it starts they are most likely bored to death and dread having to entertain themselves for the next hour sitting in their seats. Wiffiti has proved to be a reliable and engaging experience as people arrive to wait for the main event. The audience can’t NOT see it… it grabs attention and is quite engaging to watch.
Beginning on June 1, 2015 and running through June 30th West Virginia University conducted daily New Student Orientation sessions for incoming Fall Semester freshmen and their parents. Every day saw 500 new faces in the WVU Mountainlair Blue & Gold Ballrooms where families were oriented to our academic advising, campus life and expectations, healthcare services, dining services, student housing, career services, financial aid, student employment opportunities, banking and financial counselling, and Information Fair and ultimately campus and student housing tours spanning all three Morgantown campuses. The entire day was laser-focused to see that every incoming student understood how to succeed in their four years at WVU, how to track their academic progress each semester, to begin exploring a future career immediately and to graduate on time. While students were being led to the various student residence halls for a tour, their parents listened about specific programs designed to assist the parents in understanding student life on our campuses, an audience Question & Answer period with various administrators on the program and how they can assist their child to enjoy a successful college experience which leads to a successful career upon graduation.
Each day began at 7:30 am in the Mountainlair Ballrooms where 500 students and parents were treated to coffee, juice, Danishes and other refreshments as they entered to find their seats for the day’s event sessions. At 8:30 am the formal programs commenced with a rousing experience with the WVU Mountaineer mascot getting them excited to be the newest Mountaineers on campus and to encourage school spirit daily. This was followed by a heartfelt welcome to the new students and their parents from our own WVU President, E. Gordon Gee.
Our social media campaign using Wiffiti was used during that one hour period between 7:30 am – 8:30 am. and during breaks between sessions to reduce the perceived waiting time as people arrived in the Ballrooms. (Every 10 minutes we would leave Wiffiti and play a short 1 or 2 minute WVU video targeting the audience with the great things WVU is going to offer every student during their years on campus. When the video concluded we would switch back to Wiffiti for more interaction.)
Our social media campaign was using the social media hashtags #GoFirst, #WVU19 and #WVUNSO. Displayed on a 20 foot square rear projection screen, Wiffiti was already dynamically playing all the social media interactions from the previous day’s WVUNSO events. On the screen we had a call-to-action encouraging everyone to use the previously mention hashtags to get their messages on the screen. Within a couple minutes the students and parents in the room were tweeting their own messages to the screen! There was high engagement and everyone was watching to see if their message was next to be displayed. People were taking “selfies” of them and their parent or student, pictures with The Mountaineer and iconic campus images.
Now For The Nitty Gritty
Wiffiti can be a powerful social media and internal marketing tool on a Higher Education campus but there are a number of caveats to consider to get the most out of your campaign. I don’t claim to have all the answers, and the Monster folks were very gracious to answer any question I had, however I would consider the following items to be filed under the term… Best Practices.
Wiffiti performed flawlessly on a daily basis in a mission critical event and the folks at Monster offered sound advice and encouragement as I moderated from a laptop. I was physically present every day in the Ballrooms but could have just as easily moderated it from my office. However, I wanted my own eyes to confirm what was going on the screen. I will be using Wiffiti at several more annual events on our campuses, hopefully for a long time!
Clear Channel Outdoor’s digital bus shelters in the San Francisco Bay area have been running a new interactive campaign called the Avaya Stadium Shootout Game.
Running through June until July 5, it’s an interactive soccer game featuringAvaya’s customer, the San Jose Earthquakes Major League Soccer team, and it engages transit users while raising awareness of Avaya as a business communications leader. The interactive game runs on large digital screens inside bus shelters and lets users shoot goals and score points in a digitally-rendered Avaya Stadium (home field to the San Jose Quakes). After playing the game, users can sign up for a chance to win VIP tickets to a San Jose Quakes MLS game at Avaya Stadium. As of last week, the interactive game has generated over 37,000 sessions by more than 21,000 unique users with the average time spent engaging in the game as 80 seconds.
“Our digital interactive transit shelters are life-size smart tablets that deliver brands the unique ability to engage with on-the-go consumers in creative and memorable ways,” says Jason King, vice-president corporate communications, Clear Channel Outdoor Americas. “When partners like Avaya include digital out-of-home media as an integral part of their marketing strategy, they leverage our physical presence to capture the consumer’s attention while tapping into our digital capabilities to create truly impactful experiences that amplify their messages.”
This interactive OOH game is the newest element in Avaya’s overall brand effort, ‘Imagine’, launched earlier this year and created by Gyro Cincinnati.
Read article here.
To target Silicon Valley tech workers, Avaya this month debuted an interactive soccer game in Bay Area bus shelters featuring its customer, the San Jose Earthquakes.
The kiosk game, “Avaya Stadium Shootout,” is running in bus shelters in San Francisco and Silicon Valley, and is designed to engage commuters and raise awareness of Avaya as a leader in business communications.
The out-of-home game is the newest element in Avaya’s overall brand campaign, “Imagine,” which launched earlier this year. The branding effort and the interactive game were created by Gyro Cincinnati. The campaign budget was undisclosed.
“Our brand centers on the value of engagement to businesses. Avaya believes that better business occurs when meaningful communications occur between teams and customers,” said Laura Misdom, director-global brand management and integrated marketing at Avaya.
The “Imagine” campaign is a broad, integrated effort that uses customer case studies to show how Avaya can help businesses through its communications and collaboration services. It includes online ads, video, radio and out-of-home.
The interactive game is a more targeted effort that features one Avaya customer, the San Jose Earthquakes, and its naming sponsorship of the cloud-enabled Avaya Stadium, where the ‘Quakes play.
“Our goal was to reach as many decision-makers and influencers in Silicon Valley as we could,” Ms. Misdom said. “The interactive bus-shelter game was different than anything Avaya has ever tried.”
To develop the interactive campaign, Avaya partnered with Gyro, its agency of record, and media company Clear Channel Outdoor.
The interactive game is displayed on large digital screens inside bus shelters, and lets users shoot goals and score points in a digitally-rendered Avaya stadium. After playing the game, users can sign up for a chance to win VIP tickets to an Earthquakes game.
“We are trying to make people aware that Avaya is a solution/technology company,” said Mike Tittel, exec creative director at Gyro, Cincinnati.
“There is a bit of a legacy perception that they are a telephone hardware conference-system company — they have a lot more going on than that.”
Avaya provides hardware and software for video conferencing, call centers, employee collaboration and other types of business communications.
“The kiosk provides a very engaging experience, brought to you by engagement company Avaya,” Mr. Tittel said. “The game is simple, it’s fun, and it’s the perfect thing for people who are standing there bored with their iPods waiting for the bus.”
Since the campaign launched, the interactive game has generated over 37,000 sessions by more than 21,000 unique users. The average time spent engaging with the game is 80 seconds.
Read article here.
ORLANDO, Fla., June 24, 2015 /PRNewswire/ — Monster Media and Aerva have reached a settlement in the patent infringement action filed by Monster on 13th February 2015 in the United States District Court for the Southern District of New York. The terms of the settlement are confidential.
Stephen Randall, EVP Mobile and Social Technology, Monster Media, commented, “We are glad to have reached this settlement with Aerva. The ability to engage with audiences and amplify a brand’s messages across multiple channels has become a critical part of an Out-of-Home network’s toolkit. Our intellectual property is a key enabler of that experience and helps us defend the strategic market position for our Monster Social platform.”
Monster’s platform, Monster Social, has been used by brands including Levis, Tide, Diageo and ESPN for landmark interactive campaigns in iconic places such as Times Square and the Vegas Strip. The platform has also been used by venues such as Madison Square Garden, Verizon Center and Orlando Citrus Bowl for audience engagement. Teams including New York Rangers, New York Knicks and Miami Dolphins and concerts such as Pitbull’s New Year’s Revolution have also leveraged the technology.
Monster’s patents, US 8,886,759, US 7,450,954, US 8,615,565 and US 8,880,649 represent the seminal intellectual property for Interactive Out-of-Home technology today.
Robert Epstein, litigation counsel for Monster Media and Partner at Epstein Drangel LLP, said, “Monster has built and invested in a substantial patent portfolio around enabling social media for Out-of-Home digital networks and event-based screens and this settlement validates the strength of their properties.”
Epstein believes the settlement will provide a significant advantage with respect to ongoing and future litigation and licensing of Monster’s patents for Out-of-Home, Retail, Sport and Event-based social media.
Companies interested in obtaining a license for Monster’s Intellectual Properties can contact Stephen Randall directly.
About Monster Media
Monster Media is an international, full-service media provider specializing in digital and interactive activations. Monster is an industry leader in delivering dynamic and impactful interactive media across channels including: airports, malls and retail locations, events, sports/entertainment venues, mobile tours, college campuses, hotels, bus shelters, newsstands, storefronts and mass transit.