Google Used Clickable Paper in Posters Asking People Which Nonprofits It Should Fund

October 14th, 2015 by Monster Media

The nonprofits competing in the second Google Impact Challenge have some pretty innovative ideas for how to make the Bay Area a better place to live. And Google’s method of soliciting votes for the contest is pretty cutting edge, too.

72andSunny created “digital paper” posters that people could press to make real-time votes in over 15 neighborhood spots, including restaurants, coffee shops, bus-station shelters and food trucks. The idea was to get as many community votes as possible, and actually getting out into the community accomplishes that much better than only doing an online vote.

“Each voting activation gives a local community a voice in creating a better Bay Area,” says 72andSunny group creative director and partner Matt Murphy. “The digital paper posters made voting easy and engaging, and by stationing each in local hubs, we not only maximized exposure, but also stayed true to Google.org’s commitment to equal access for everyone.”

Lab Partners, a design studio run by San Francisco pair Sarah Labieniec and Ryan Meis, made the icon illustrations for the posters. Online voting is open on a website also designed by 72andSunny. Voting continues through Oct. 20.

The top four vote getters will receive $500,000 in grant funding, while the other six will get $250,000 each. Some 15 more will each receive $100,000. All of the nonprofits will receive support from Google volunteers and co-working space at local Impact Hubs.

The proposed projects include converting a liquor store into a community-based tutoring center; building a residential alternative to prison to break the poverty-to-prison cycle; and providing millions of dollars of 0 percent interest loans to small businesses.

72andSunny tapped Monster Media to provide the development for the interactive bus-station shelters. Read full story here.

‘Hungry for Truth’ campaign hits the wall at mall

August 17th, 2015 by Monster Media

Beginning July 20, coffee drinkers, shopaholics and mall walkers spotted an informative new feature inside The Empire Mall in Sioux Falls. The “Hungry for Truth” initiative debuted an interactive wall to engage shoppers with healthful recipes, food facts and profiles of farm families in the state.

Much like interactive displays commonly found in airports, the “Hungry for Truth” wall is touch activated. The 11-foot by 8-foot wall just inside the main mall entrance near Caribou Coffee features interactive plates of food dishes on the screen with recipes that mall goers can send to their mobile phones. The display will run through the end of the year, and shoppers will have a chance to check back frequently as “Hungry for Truth” reveals new seasonal recipes throughout the remainder of the year.

“It’s exciting to have this new and creative way to connect with South Dakotans about food and farming,” said Marc Reiner, chairman of the South Dakota Soybean Research and Promotion Council. “We want to open up conversations about food and the farmers who grow it. We think this is an attention-getting way to use technology to do that.”

Each of the six plates on the display shares a fact about farming and farmers in South Dakota, giving consumers more information about the food they eat. Visitors will be able to flip over the interactive plates to learn food and farming facts, such as that 98 percent of all farms in South Dakota are family owned and operated.

The display incorporates the distinctive look and feel of the “Hungry for Truth” initiative with visual references to the kitchen table where most family conversations about food and farming take place. One of the goals of the initiative – launched in early 2015 – is to “put everything on the table” when it comes to open, honest discussions between South Dakotans and farmers.

The interactive wall was created exclusively for the “Hungry for Truth” initiative by Monster Media, an international company specializing in digital and interactive displays. Monster Media has developed thousands of interactive campaigns internationally for clients including the Academy Awards, Blackberry, Chevrolet, Coca-Cola, ESPN, General Electric, IBM, Reebok, Target, and many more.

“Hungry for Truth” leaders began working with the Monster Media team in May to develop the display at The Empire Mall.

“This was a fun process. We discovered new ways to reach South Dakotans with technology that allows us to engage in a virtual conversation with them,” said Jeremy Freking, the soybean council’s executive director. “We are eager to see how visitors to The Empire Mall interact with the wall and hope it will spur their curiosity and questions about food and farming.”

While visiting the display, shoppers also have the chance to enter a giveaway to win a $25,000 kitchen makeover.

Visit HungryForTruthSD.com to find out more on how farmers are putting everything on the table and sharing their stories about raising healthy and sustainable food.

Read the article here.

Clear Channel Airports, Monster Partner For Interactive ‘Humans’ Ads

July 27th, 2015 by Monster Media

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Clear Channel Airports and Monster Media are joining forces to bring power to the people, along with some nifty interactive advertising displays.

In recent weeks, the partners mounted high-visibility campaigns integrating device charging displays at airports in Atlanta, Chicago and Dallas/Fort Worth.

At Atlanta’s Hatfield-Jackson International Airport, Clear Channel and Monster incorporated a device charging station into an interactive kiosk promoting AMC’s new drama series “Humans.”

The somewhat unsettling diorama featured human actors as life-sized robots from the series, apparently “charging” alongside other devices, with a central digital display explaining what it was all about with scenes from the show.

Previously, Clear Channel Airports and Monster teamed up for another campaign for Verizon at Chicago O’Hare International Airport and Dallas Fort-Worth International Airport. In this campaign, Verizon sponsored kiosks that allowed passengers to charge their devices, while taking selfies against backdrops depicting any travel destination of their choice around the world; they could then share the selfies immediately via social media.

A similar execution at Chicago’s Midway Airport for Visit Florida allowed passengers to take selfies against backdrops showing famous destinations in the state.

Clear Channel Airports, one of two dominant airport advertising networks in the U.S. along with JC Decaux, now faces competition from several smaller newcomers. Earlier this month Lamar Advertising acquired Alliance Airport Advertising, giving it control of out-of-home ad assets in five airports across the U.S., including McCarran International Airport in Las Vegas, Phoenix Sky Harbor International Airport, Salt Lake City International Airport, Portland International Airport, and Bob Hope Airport in Burbank, California.

Another relatively new airport advertising network – Titan Air, a division of transit advertiser Titan – struck a deal with Charlotte Douglas International Airport in 2013.

 

Read the full article here.

New technology mega-wall debuts at Orlando meetup

July 20th, 2015 by Monster Media

A tech hub in downtown Orlando has a new social media-friendly addition.

The Exchange Building, which is home to tech coworking space Canvs and hosts several tech-based events and meetups, unveiled a high-tech wall that can be used to enhance those meetups.

The structure, which consists of nine large-screen televisions, by default shows a feed of Twitter posts that mention any of the building’s tenants but it can be repurposed to fit any group’s needs. On Thursday, for example, the wall displayed startup companies’ presentations as they showed off their businesses at a meetup.

“It’s there to set the tone for what this area is,” said Carlos Carbonell, CEO of Echo Interaction Group, one of the firms behind the new wall. “We are using this technology to leverage the voice of Canvs, Orlando Tech Association and, potentially, every single company here.”

Monster Media group, an Orlando-based provider of digital advertising platforms, partnered with Echo.

The debut came during a monthly meetup hosted by the tech group. The monthly meeting gives attendees a glimpse at tech companies with a presence in Orlando.

On Thursday, these five companies presented:

Augment: A company that has built an augmented reality mobile application that allows users to create 3D models and view them in real time. For instance, the app could overlay a 3D model of a couch on a scene so homeowners can see how new furniture would look in their home.

6PHP: A donation-based crowdfunding platform.

iCheckContractors: A service for contractors that can verify licensing, insurance and other details in real-time.

My One Resource: An all-in-one organizational tool that logs personal information and other pertinent data for users to access immediately.

Effin Amazing: An analytics consulting company based in Orlando.

Read article here.

Cris Cyborg crashes MetroPCS booth at UFC Fan Expo, puts Ronda Rousey on blast

July 14th, 2015 by Monster Media

Invicta FC featherweight champion Cristiane Justino, ever the opportunist, stepped into a special booth MetroPCS set up at last weekend’s UFC Fan Expo in Las Vegas, Nevada, for fans to record and send video messages to “Rowdy” in the lead-up to UFC 190.

The Brazilian’s message (via MMA Junkie) was swift and to the point.

“Hey Ronda Rousey, I’m coming for you.”

Be afraid!

Some of the messages will be aired during the preliminary action of UFC 190, which is set to go down in Rio de Janeiro, Brazil, on Aug. 1, 2015. That’s where Rousey headlines the promotion’s next pay-per-view (PPV) event in a bantamweight title defense opposite Bethe Correia.

Seeing as how MetroPCS is one of Ronda’s major sponsors, I highly doubt “Cyborg’s” message will make the cut.

Justino continued her march toward a much-anticipated title fight against the Olympian by knocking out Faith Van Duin in just 45 seconds of the first round at Invicta FC 13 last Thursday (July 9, 2015) at The Cosmopolitan in Las Vegas, Nevada (recap).

And she got paid, quite handsomely.

Now, “Cyborg” will look to get her weight in check in order to make the “Rowdy” bantamweight title fight a reality. While traveling down that road, perhaps the vicious striker wouldn’t mind taking a detour and stopping at 140 pounds to face Miesha Tate.

Be careful what you wish for.