ORLANDO, Fla., June 24, 2015 /PRNewswire/ — Monster Media and Aerva have reached a settlement in the patent infringement action filed by Monster on 13th February 2015 in the United States District Court for the Southern District of New York. The terms of the settlement are confidential.
Stephen Randall, EVP Mobile and Social Technology, Monster Media, commented, “We are glad to have reached this settlement with Aerva. The ability to engage with audiences and amplify a brand’s messages across multiple channels has become a critical part of an Out-of-Home network’s toolkit. Our intellectual property is a key enabler of that experience and helps us defend the strategic market position for our Monster Social platform.”
Monster’s platform, Monster Social, has been used by brands including Levis, Tide, Diageo and ESPN for landmark interactive campaigns in iconic places such as Times Square and the Vegas Strip. The platform has also been used by venues such as Madison Square Garden, Verizon Center and Orlando Citrus Bowl for audience engagement. Teams including New York Rangers, New York Knicks and Miami Dolphins and concerts such as Pitbull’s New Year’s Revolution have also leveraged the technology.
Monster’s patents, US 8,886,759, US 7,450,954, US 8,615,565 and US 8,880,649 represent the seminal intellectual property for Interactive Out-of-Home technology today.
Robert Epstein, litigation counsel for Monster Media and Partner at Epstein Drangel LLP, said, “Monster has built and invested in a substantial patent portfolio around enabling social media for Out-of-Home digital networks and event-based screens and this settlement validates the strength of their properties.”
Epstein believes the settlement will provide a significant advantage with respect to ongoing and future litigation and licensing of Monster’s patents for Out-of-Home, Retail, Sport and Event-based social media.
Companies interested in obtaining a license for Monster’s Intellectual Properties can contact Stephen Randall directly.
About Monster Media
Monster Media is an international, full-service media provider specializing in digital and interactive activations. Monster is an industry leader in delivering dynamic and impactful interactive media across channels including: airports, malls and retail locations, events, sports/entertainment venues, mobile tours, college campuses, hotels, bus shelters, newsstands, storefronts and mass transit.