Clear Channel Airports and Monster Media are joining forces to bring power to the people, along with some nifty interactive advertising displays.
In recent weeks, the partners mounted high-visibility campaigns integrating device charging displays at airports in Atlanta, Chicago and Dallas/Fort Worth.
At Atlanta’s Hatfield-Jackson International Airport, Clear Channel and Monster incorporated a device charging station into an interactive kiosk promoting AMC’s new drama series “Humans.”
The somewhat unsettling diorama featured human actors as life-sized robots from the series, apparently “charging” alongside other devices, with a central digital display explaining what it was all about with scenes from the show.
Previously, Clear Channel Airports and Monster teamed up for another campaign for Verizon at Chicago O’Hare International Airport and Dallas Fort-Worth International Airport. In this campaign, Verizon sponsored kiosks that allowed passengers to charge their devices, while taking selfies against backdrops depicting any travel destination of their choice around the world; they could then share the selfies immediately via social media.
A similar execution at Chicago’s Midway Airport for Visit Florida allowed passengers to take selfies against backdrops showing famous destinations in the state.
Clear Channel Airports, one of two dominant airport advertising networks in the U.S. along with JC Decaux, now faces competition from several smaller newcomers. Earlier this month Lamar Advertising acquired Alliance Airport Advertising, giving it control of out-of-home ad assets in five airports across the U.S., including McCarran International Airport in Las Vegas, Phoenix Sky Harbor International Airport, Salt Lake City International Airport, Portland International Airport, and Bob Hope Airport in Burbank, California.
Another relatively new airport advertising network – Titan Air, a division of transit advertiser Titan – struck a deal with Charlotte Douglas International Airport in 2013.
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