Clear Channel Outdoor’s digital bus shelters in the San Francisco Bay area have been running a new interactive campaign called the Avaya Stadium Shootout Game.
Running through June until July 5, it’s an interactive soccer game featuringAvaya’s customer, the San Jose Earthquakes Major League Soccer team, and it engages transit users while raising awareness of Avaya as a business communications leader. The interactive game runs on large digital screens inside bus shelters and lets users shoot goals and score points in a digitally-rendered Avaya Stadium (home field to the San Jose Quakes). After playing the game, users can sign up for a chance to win VIP tickets to a San Jose Quakes MLS game at Avaya Stadium. As of last week, the interactive game has generated over 37,000 sessions by more than 21,000 unique users with the average time spent engaging in the game as 80 seconds.
“Our digital interactive transit shelters are life-size smart tablets that deliver brands the unique ability to engage with on-the-go consumers in creative and memorable ways,” says Jason King, vice-president corporate communications, Clear Channel Outdoor Americas. “When partners like Avaya include digital out-of-home media as an integral part of their marketing strategy, they leverage our physical presence to capture the consumer’s attention while tapping into our digital capabilities to create truly impactful experiences that amplify their messages.”
This interactive OOH game is the newest element in Avaya’s overall brand effort, ‘Imagine’, launched earlier this year and created by Gyro Cincinnati.
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